SAY HELLO TO HELA 07714 218699 OR ANNIE 07899 950844

A-Z of a #bijoubrand : Seven Hs of a #bijoubrand

By |October 2nd, 2015|

BRAND Halo : Colours the impression of a #bijoubrand so it basks in the glory of a halo’s shine
Roger Moore as The Saint had a trademark halo. Brands can have halos too.
Known as The Halo Effect – it’s a fascinating concept. Worked like a dream for Apple.
The glimmer of iPod’s halo shone across the whole range & boosted computer sales by 68% in 2004.

BRAND Heaven : Takes customer-&-clients up the stairway to heavenA #bijoubrand portrays itself in a consistent, credible and transparent manner.
This results in loyal customers-&-clients who trust the brand because of heavenly experiences.
Brands [...]

A-Z of a #bijoubrand : Seven Gs of a #bijoubrand

By |August 14th, 2015|

BRAND Gravatar (Globally Recognised Avatar) : Creates a ‘familiar face’ in the online world
Want to be identified on the web? Then use a gravatar. It’s simple. It’s free &  you can get one here.
Gravatars pop up to make comments stand out, drive traffic to your site & establish you as a niche expert.
So make sure you choose a tiny picture that speaks volumes, is memorable & worthy of a #bijoubrand.

BRAND Guts : Sets a #bijoubrand apart from the rest
If you think about the world’s biggest brands & what sets them apart…you’ll find it’s guts.
It’s [...]

A-Z of a #bijoubrand : Seven Fs of a #bijoubrand

By |July 2nd, 2015|

BRAND Fingerprint : Encapsulates the characteristics and personality of a #bijoubrand
The human fingerprint is an infallible method of identification, as every fingerprint is unique.
And each-&-every #bijoubrand has its own essential fingerprint.
Which makes it one of those magnetic brands that’s personable-likeable-&-memorable.

BRAND Footprint : Leaves a lingering mark on the business landscape
A #bijoubrand’s footprint makes a lasting impact that packs a punch.
Because it’s made by a trailblaiser that knows how to click-the-heels of those ruby red slippers.
So if you want to leave more than a footprint in the sand, be a specialist & wear a [...]

A-Z of a #bijoubrand : Seven Es of a #bijoubrand

By |June 25th, 2015|

BRAND Essence : Differentiates a #bijoubrand with a single authentic attribute
Every #bijoubrand stands for something that’s unique & special to that brand.
A compelling  point of difference that leads to share of heart.
The narrower the focus, the stronger the brand. That’s the essence of brand essence.

BRAND Entertainment : Attention grabbling content that’s 100% pure unadulterated brand
A quandry facing brands today is how to be attention grabbing & cut through the noise.
One way is to amplify the brand promise by creating compelling content.
Brand entertainment goes a step further & turns a #bijoubrand into an entertainment [...]

A-Z of a #bijoubrand : Seven Ds of a #bijoubrand

By |May 29th, 2015|

BRAND DNA : Articulates the genetic code of a #bijoubrand
Every #bijoubrand digs deep to pinpoint a set of attributes that create stand-out appeal.
A strong point of view, bundle of values, standards of performance & guiding principles make up the DNA.
Which is then packaged into a distinctive brand experience. That’s worth sharing-&-shouting about.

BRAND Delight : Fuels passionate relationships between a #bijoubrand & its customers
Delightful surprises & random acts of kindness can transform the customer experience.
These feel-good moments generate a warm buzzing feeling that can literally make someone’s day.
That’s why brand delight is the lynchpin [...]

A-Z of a #bijoubrand : Seven Cs of a #bijoubrand

By |May 2nd, 2015|

BRAND #chitter-chatter : Engages through light-&-lively chit-chat & a good old chin-wag
The days of monologue marketing are numbered. Digital dialogues have stepped in.
Today the Holy Grail is ‘share of talk’ rather than ‘share of voice’ in order to land a bigger ‘share of purse’.
A #bijoubrand is a great conversationalist. The perfect guest at the social media cocktail party.

BRAND Charter : Keeps a #bijoubrand on course
A #bijoubrand has a set of guiding principles that telegraphs what it stands for.
They define-justify-&-appropriate the brand. Sister Snog has 7 #ships of its brand charter.
Entrepreneurship + ownership + [...]

A-Z of a #bijoubrand : Seven Bs of a #bijoubrand

By |April 17th, 2015|

BRAND B.U.S.T. : Distills a big brand idea into a sizzling single thought
A #bijoubrand’s claim to fame is an idea that’s Big-Unique-Simple-&-True.
The idea is condensed into a wonderful word. With a powerful punch. Baked into the brand.
Sister Snog has a B.U.S.T. It’s SEDUCTION. What’s yours?

BRAND Bug : Turns a logo into an ident
TV channels create watermarks with digitally originated graphics. Known as DOGs. Or bugs.
Mini-idents that sit in a corner of the screen. Flags of ownership with a starring role.
For #bijoubrands that are far sighted enough to make a mark on Youtube or Vimeo.

BRAND [...]

A-Z of a #bijoubrand : Seven As of a #bijoubrand

By |April 10th, 2015|

BRAND Alphabet : Encompasses the A-Z of a #bijoubrand
Brands are complex creatures, made up of  layers of individualism.
Creating a brand alphabet is a way to build up those layers. From A-Z.
A soup-to-nuts approach that takes a brand from authenticity to the zeitgeist.

BRAND Authenticity : Embraces everything that’s real-honest-&-true
Being the real deal lies at the heart-&-soul of a #bijoubrand.
No porkies, fakes-or-flakes. The person with the purse is far too smart for that.
Authenticity is about promises that can be delivered by brands that truly care.

BRAND Architecture : Lays the bricks-&-mortar of a #bijoubrand
#bijoubrands are [...]