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Seven somethings : 7 #hashtag #howlers-&-#hashtagisms

By |November 27th, 2015|

Hashjacking
If you’re thinking of creating your very own hashtag, see if it already exists, then define it.
Failure to do your homework can confuse or compromise the popularity of an existing hashtag.
Visit twubs.com where you can search & register a hashtag or find what’s hot at hashtagify.me.

Hijacking-&-Piggybacking
A big fat hairy no-no is muscling in on a hashtag & effectively highjacking it.
It’s bad manners, rude & disrespectful. It won’t get you any prizes & could get you banned.
If you want to join in, stay within the topic of conversation, engage & add a little social [...]

Seven somethings : 7 flavoursome personas full of #sisterliness

By |November 20th, 2015|

SISTER : Killer or Kitten Heel member of the Sister Snog tribe
Entrepreneurial empire builder who’s accepted the invitation to join Sister Snog.
She’s smart-&-sassy, with a sense of style, hint of humour & thirst for adventure.
A flower that blossoms in the garden at #snogtowers.

BIG SISTER : A Sister who’s renewed her membership for a second year
Sister Snog is selective & membership is by invitation only.
Sisters who’ve blossomed are invited to renew for another 12 months.
To flower for another four seasons and cross pollinate with other members.

REALLY BIG SISTER : Sisters who’ve been members for three [...]

Seven somethings : 7 shades of purple

By |November 12th, 2015|

Amethyst
A purple that’s semi-precious-&-sensuous.
Associated with positive energy, clarity & clear thinking.
Amethyst de-clutters the mind. And fills it with big ideas & spiritual wisdom.

Aubergine
A deep-dark-&-mysterious shade of purple.
That’s a sophisticated alternative to black. Or a bold answer to brown.
Aubergine adds a sense of drama, air of suspense & a hint of the unexpected.

Lavender
Purple with a cool hue & a tint of blue.
It’s graceful. It’s elegant. It says summer time & afternoon tea time.
Lavender’s soothing-&-calming. The perfect tonic when you’re relaxing or chillaxing.

Lilac
A lazy-hazy playtime purple.
Love in the sun. Amour & [...]

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Seven somethings : 7 degrees of connectivity at #snogtowers

By |November 6th, 2015|

Face-to-Face : #sparklingevents
Sister Snog’s events are the perfect platform for members to connect.
Held in venues of distinction. With a guest list to die for.
On the menu. Business with a capital ‘B’. On the agenda. Collaboration with a capital ‘C’.

One-to-One : #dates-a-deux
After each event #smartsisters follow-up & pack their diaries with 1-2-1 meet-ups.
Referrals flow as a direct result of building bridges & asking killer questions.
About dream customers-&-clients. Recent wins. Future plans. And big bodacious goals.

Person-to-Person : #telephonetuesday
Cold calling. Soul destroying. Calling a Sister. Uplifting.
That’s why Sister Snog has introduced #telephonetuesday.
A day [...]

Seven somethings : 7 halloween hoots for the witching hour

By |October 30th, 2015|

Ghoulish Google Doodle (2011)
Googlers got into the Halloween spirit & turned giant pumpkins into a doodle.
It took eight hours to carve these uber-plump-pumpkins into the doodle of the day.
Google captured the Halloween hoot on a time-lapse video – made for social sharing.

#TrickorTweet in the Tweet Shop (2012)
Top Shop made a social splash when it launched a collection called the ‘Witching Hour’.
Fans were invited to tweet spooky-style-tips or twitpic their freaky costumes.
Tweets became currency & the best dressed Halloweeners were immortalised online.

#Scaredstainless with Tide (2013)
Gore-&-goosebumps inspired Tide’s horror marketing campaign.
Seven spooky vines spoofed popular horror [...]

Seven somethings : 7 laydeez coated-in-chocolate

By |October 8th, 2015|

Hello AUDREY (@AudreysChocs)
Founded in 1961, Audrey’s is situated in a four-storey Georgian house in Hove.
Intoxicating aromas of chocolate hang in the air & each stage of production is hypnotic to watch.
And every Easter 2,000 hand-dipped-filled-&-moulded eggs find their way to Fortnum’s!

Hello CECILLIA (@amedeituscany)
Take a bow and meet Cellillia Tessieri  – the first female Master Chocolatier. Chocolate Royalty.
Her claim to fame. She’s created her own bean-to-bar chocolate company In Tuscany.
The Amedei chocolate collection can be found online and in Paris, London, New York & Berlin.

Hello DIANA (@LicktheSpoonUK)
Lick The Spoon started from a kitchen table in [...]

Seven somethings : 7 subtle differences between networking-&-connecting

By |October 2nd, 2015|

Nets vs Bridges : The clue’s in the name. 
Networking’s a numbers game. Cast a net & you’re sure to scoop up a lot of fish.
Connecting on the other hand just takes two. To build one bridge.
That you can both use. Time-&-time again. And again.

Badges vs Monikers : Memorable or unforgettable?
Magnetic. Pin or sticky. They’re rife at networking events but de-personalise us.
Names on the other hand are personal. Part of our identity. Integral to our brand.
Never forget a face. Always remember a name. And make your moniker memorable.

Pitches vs Stories : Stop selling & start [...]

Seven somethings : 7 wonderful wonders of Pinterest

By |September 25th, 2015|

Pinspiration
Mr Edison is known for the phrase ‘Genius is 1% inspiration, 99% perspiration.’
But what if you’re stumbling around in the dark & can’t find the switch to your lightbulb moment.
No sweat. Sign up to Pinterest then dive into a world bursting with inspiration.

Pinteresting
What happens if someone Googles you? Try it yourself. That’s what we all do these days.
Imagine you’re a pinner. With brilliant boards, crafted-&-curated with creativity-style-&-aplomb.
Think anyone will stick around, stay a while and come back? Oh yes! It pays to be pinteresting.

Pinpals
If you’re a hard core pinner – chances are [...]

Seven somethings : 7 cooler-than-cool curation tools (Part I)

By |September 11th, 2015|

Paper.li
#Twisters are members of Sister Snog who Tweet-&-Twitter. A social bunch.
With lots to say. And it’s all captured in The Twisters Daily, Thanks to Paper.li.
Fancy your own? Pop ‘Paper.li’ in your browser. Get started. Easy to use it’s almost child’s play.

Pinterest
Images attract attention. They’re white-hot and fast becoming a social media currency.
Pinterest is the perfect platform to curate your own picture galleries on a giant digital pin-board.
Where the twenty-first-century-pin-up girls (and guys) hang-out. See you there!

Rebel Mouse
A hungry social-souris that eats your online activity, pulls it together & feeds it into a [...]

Seven somethings : 7 engaging ways to be extra-engaging

By |September 3rd, 2015|

Say it with a #hashtag
The humble #hashtag is a little symbol that punches above its weight.
It makes social posts clickable-&-shareable, findable-&-trendable.
Or can get you followed on friday (#ff) & telephoned on tuesday (tt).

Celebrate special days
Once upon a time remembering birthdays-&-anniversaries required organisation.
Different story today. A name pops up. Time to wish them a Happy Birthday or Anniversary.
Be creative. Send a cake. Blow out the candles. Or get the Voca People to sing a song.

Ping-pong-pictures
Pinterest-&-Instagram pics are made for sharing. So don’t just pin-&-post.
Send them direct to your fans-friends-or-followers. Sister-brother-or-mother. Or BFF.
With a little [...]