SB21 SSL Purple Cows
Some business books become bibles. They’re regularly referred to because they’re jam-packed with words of wisdom. Purple Cow by Seth Godin is one of those books. Before you even get stuck into the pages, the front cover moos ‘pick-me-up’. And being a brand that’s in love with the colour purple you can see why it had extra ‘pick-me-up’ appeal at #snogtowers. Purple Cow is bursting with ideas that make you think ‘Hmmm! I should be doing that if I want to stand out from the crowd and get the crowd to notice my brand.’ Part wake up call, part action plan it’s a manifesto for smart marketers who want to become ‘Purple Cows’ and head for Success City.

The key to Success City
There are many people-&-pundits who say they hold the key to success. They probably all do. In one way or another. Particularly if they’ve made their mark on the business landscape and hang out in the hall of fame-&-fortune. Success means different things to different people – so there can’t just be one key that fits all the doors to Success City. According to Seth Godin:

The key to success is to find a way to stand out – to be the purple cow in a field of monochrome Holsteins.

In short. Be remarkable.

What are you doing to be a Purple Cow? We’d love to hear.