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You might not know John French but you’ll have seen his photographs. One of London’s top fashion photographers in the fabulous 50s & swinging 60s he brought a new glamour to fashion photography. His photographs were purposefully elegant & pristine. Rather like the man himself, who had a Fred Astaire flair about him. Although married, he was “a screaming queen who fancied East End boys,” according to documentarian Dick Fontaine. But rather like Gok Wan today, he was a magnet that attracted beautiful women and his harem of models included some of the most famous women of the time. He died in his late 50s but his legacy lives & was celebrated as part of a major exhibition ‘The Golden Age of Couture’ at the V&A.

The John French signature
French delivered fashion photography to the mass media by persuading art editors of the national press to use his flawlessly lit images of top models. His work appeared in virtually every newspaper. And glossies such as Harper’s Bazaar, Vanity Fair, Vogue and Tatler. You could say he was one of Britain’s first model talent spotters and encouraged his muses to develop-&-project their individual personalities in front of the lens. So if you Google Twiggy, Jean Shrimpton, Celia Hammond, Anne Gunning, Barbara Goalen or Tania Mallet you’ll see the John French signature. Always perfectly arranged. Carefully composed. Framed as if they were an artist’s picture in a canvas.

Google images speak volumes
What would happen if you Googled yourself. And clicked images. Does a beautiful gallery of stunning photos appear that tell an engaging story. Your story. About Brand You. Because more and more that’s what people do when they come across your name. Helps if you have an unusual moniker, such as Hela Wozniak-Kay. Less chance of Google mixing you up with A.N. Other (sorry Annie Brooks!). Try it. You’ll be surprised. Pleasantly or otherwise! If it’s the latter then to make a pact with yourself to do something about it.