Falling in love with a love mark
There’s nothing more exhilarating than falling in love. Truly. Madly. Deeply. Whether that’s with a pair of Louboutins that are almost too beautiful to wear. Or getting butterflies when your secret crush walks into the room. Or performs on stage with the Black Eyed Peas. Or finding someone to be your soul mate, who you skip off into the sunset with. Love is a powerful emotion. According to Google The Great Question ‘what is love?’ was the most popular search phrase in 2012. There’s no straightforward answer. It has many guises. It’s a passionate commitment. It’s chemistry. It drives all great stories. It’s free. Yet it binds us. Like Hellman’s mayonnaise. Which continues to be the number one mayonnaise in the UK. Because it’s a lovemark.

The heart of a lovemark
Described by Tom Peters in his usual eloquent manner:

“Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality and the like in his gloriously designed book Lovemarks. Just bloody brilliant.”

Lovemarks are the future beyond brands. They deliver beyond your expectations of great performance. Lovemarks reach your heart as well as your mind, creating an intimate, emotional connection that you just can’t live without.

Signed with a smiley
In 2005, when Sister Snog was still in its infancy, Lovemarks hit the bookshelves. And a copy, signed by Mr Roberts himself with his signature smiley, found it’s way into the library at #snogtowers. It’s been read numerous times but still remains pristine. Some books are meant to be dog-eared with paragraphs highlighted and margins scribbled in. Some on the other hand are meant handled with care because they’ve got a manicured lawn quality about them.

The future beyond brands
Lovemarks became Sister Snog’s strategic brand bible. And one of Sister Snog’s BHAG’s was, and continues to be, to make it into the hall of fame and become a lovemark that successful business women fall head-over-heels in love with because they are drawn to Sister Snog’s ethos, culture, values and business etiquette and want to belong to a remarkable club that acts like a tribe, thinks like a brand and is creating its own path. To find out more about the architecture of a lovemark visit the website.