sister snog loves
Numbers are a powerful little boosters that can build brands & help raise brand awareness. When Mr Levi Strauss created his now ever-so-famous blue jeans, they were known simply as XX. Two decades later they were given the lot number 501. Three digits, woven into the fabric of America, which sparked a series of sizzling-ads. Remember Nick Kamen stripping down to his white boxers in a launderette? This ad kicked off a series of classic retro 50s-style ads, which increased sales of Levi jeans by 800% by 1986 (and boxer shorts too!). This summer the charity Scope put their own twist on “Launderette” with their #stripforscope campaign. Another inspired record breaker.

What number’s your brand?
There’s a whole host of brands directly linked to numerology. One’s loved by chocoholics. Who can resist an After Eight! And do you remember Bar 6? Crispy chocolate wrapped in purple foil. Felt like buried treasure. Some numbers are linked to luxury-&-glamour. In 1952, Marilyn Monroe was asked by Life magazine : ‘What do you wear in bed? Pyjamas?” Her response “Chanel No. 5“. An association budgets just couldn’t buy. Numbers and brands seem to go hand-in-hand in so many sectors – from drink through to food and fashion – 5 Alive, Heinz 57, 4711 Cologne, Miss Sixty and, on that hotter-than-hot summer’s day in the park, a 99. With two of the crumbliest Flake-iest-Flakes if you’re feeling a bit Miss Piggy.

Sister Snog loves the number seven
Then there’s the number seven. A recent poll by Alex Bellos, a British writer, broadcaster and mathematician, declared seven the world’s favourite number. It’s the magic number worn by Ms Lady Luck. It’s both sinful-&-virtuous, wonderful-&-magnificent and even a little heavenly. There are seven planets of the Solar System. Seven days of the week (or eight if you’re a Beatles’ fan). Ever stopped to think why JK Rowling decided to bring Harry and Tom Riddle to blows in the Deathly Hallows and made Voldemort create seven horcruxes rather than six or eight. There’s magic in the number seven. Not to mention Fido-Dido’s fave tipple of lemon-&-lime fizz. There are two ‘Seven Sisters’, the Elms in North London and the cliffs in East Sussex. Seven houses at #snogtowers, #sevensomethings on the #snogblog. A monthly event where seven Sisters get to step into the spotlight, pitch with passion and tell the story of their business at the #7minuteshowcase. And leave a lingering message, made for sharing with the #7secondshowcase.

Does your business or brand have a magic number? If so, we’d love to know the story behind it and how you use it and own it.