What number’s your brand?
There’s a whole host of brands directly linked to numerology. One’s loved by chocoholics. Who can resist an After Eight! And do you remember Bar 6? Crispy chocolate wrapped in purple foil. Felt like buried treasure. Some numbers are linked to luxury-&-glamour. In 1952, Marilyn Monroe was asked by Life magazine : ‘What do you wear in bed? Pyjamas?” Her response “Chanel No. 5“. An association budgets just couldn’t buy. Numbers and brands seem to go hand-in-hand in so many sectors – from drink through to food and fashion – 5 Alive, Heinz 57, 4711 Cologne, Miss Sixty and, on that hotter-than-hot summer’s day in the park, a 99. With two of the crumbliest Flake-iest-Flakes if you’re feeling a bit Miss Piggy.
Sister Snog loves the number seven
Then there’s the number seven. A recent poll by Alex Bellos, a British writer, broadcaster and mathematician, declared seven the world’s favourite number. It’s the magic number worn by Ms Lady Luck. It’s both sinful-&-virtuous, wonderful-&-magnificent and even a little heavenly. There are seven planets of the Solar System. Seven days of the week (or eight if you’re a Beatles’ fan). Ever stopped to think why JK Rowling decided to bring Harry and Tom Riddle to blows in the Deathly Hallows and made Voldemort create seven horcruxes rather than six or eight. There’s magic in the number seven. Not to mention Fido-Dido’s fave tipple of lemon-&-lime fizz. There are two ‘Seven Sisters’, the Elms in North London and the cliffs in East Sussex. Seven houses at #snogtowers, #sevensomethings on the #snogblog. A monthly event where seven Sisters get to step into the spotlight, pitch with passion and tell the story of their business at the #7minuteshowcase. And leave a lingering message, made for sharing with the #7secondshowcase.
Does your business or brand have a magic number? If so, we’d love to know the story behind it and how you use it and own it.