If you’re thinking of creating your very own hashtag, see if it already exists, then define it.
Failure to do your homework can confuse or compromise the popularity of an existing hashtag.
Visit where you can search & register a hashtag or find what’s hot at

A big fat hairy no-no is muscling in on a hashtag & effectively highjacking it.
It’s bad manners, rude & disrespectful. It won’t get you any prizes & could get you banned.
If you want to join in, stay within the topic of conversation, engage & add a little social sparkle.

no3Keep the cryptic clues to the crossword
Random hashtagging serves little purpose, if you want posts to be meaningful & shareable.
Relevance is key. To you, your brand, your message, your event, your product or your service.
Express a point of view. Convey an emotion or signpost a golden nugget or tasty topic.

no4#Don’t #Tag #Every #Single #Word #In #Your #Posts
Tagging #every #single #word is like repeatedly being poked in the ribs with a pointy finger. Ouch!
It’s the social media equivalent of being the most annoying person in the class.
And you’re likely to end up being Billy-No-Mates with no one to play with in the social playground.

There are many social addictions. One of them is #Hashtagaholism.
#Hashtagaholics have a serious condition where they use far too many hashtags in a post.
1 is perfect. 2 if they’re pertinant. 3 is slightly over egging the pudding. Any more. See a doctor.

Make hashtags punchy & short. Easy to rewrite-repost-&-retweet.
Sometimes stringing words together in a single hashtag is the way to go.
Important people. #NelsonMandela. Big events. #RoyalBaby.

no7To CAPITALISE or not to capitalise
Hashtag etiquette seems to point to the convention of #CapitalisingWithNoSpaces.
Makes sense. Provides clarity. But takes a little more thought & a bit more time.
Purists may pull you up for loving the #lowercase. But at #snogtowers we’re too busy to notice.