Forget all pre-conceived ideas you might have about accountants. Meet Faye Watts. Gorgeous, glamorous and great with figures, she’s a new breed of accountant with a colourful past that shapes the present and adds a technicolour splash to the future. Faye’s a graduate of The London College of Fashion and fitness professional who found she had a talent for tax. In 2008 she became the co-founder of FUSE accountants. A boutique firm that works with business owners who want to grow a more profitable-&-sustainable business. Faye’s passion for fashion has led to a partnership with Fashion Angel. They support budding fashion entrepreneurs who now have access to Faye’s knowledge-&-expertise. Lucky them! 

What made you decide to accept the invitation to join Sister Snog in May 2010?
(Head, heart, gut instinct or a combination)

It was totally emotional. 100%. I’d been intrigued and fascinated by Sister Snog for some time. It had a certain allure and mystery about it. I felt I’d outgrown some of the other women-only groups I’d been a member of and was looking for something with a different flavour where I could chill out, be myself and feel part of a gang. I found it at Sister Snog.

How has your business blossomed as a result of being a Sister?

Although being a member of Sister Snog has resulted in direct business, I would say that membership has helped me blossom as an individual and helped me to develop my own personal brand. I have a deeper understanding of the importance of marketing. I’ve embraced PR in a big way and am working with fellow member Paula Gardner on raising my profile in the press. Sister Snog has massively encouraged me to up my game from a social media perspective. I wasn’t even on Twitter when I first started! I love pinning. I’ve started blogging and I’ve also found myself on The Funny Women and Sister Snog Advisory Boards.

What’s your most memorable Sister Snog moment to date?

I remember a snowy December heading to the Swarovski Crystalised Lounge for a Festive Friday. The theme that year was Cocktails, Canapes & Cabaret. It was particularly memorable as it was the debut of Sisters of Soul following just a few weeks of rehearsals in the Actors Church in Covent Garden. Being in the choir was something really memorable.

What do you think makes Sister Snog stand out from the crowd?

The beauty of Sister Snog is that somehow it manages to combine the serious side of business with the fun side of life. Events are light hearted, creative and although they clearly have a well thought out structure it’s not rigid. I’m grown up enough to make my own contacts-&-connections without being told to follow a set process or format. And because Sister Snog is selective, I find myself in the company of members who all seem to be on my wave length. We click. We form strong bonds.  We look out for each other. We encourage each other and we genuinely support each other. If I write an article or post a blog it’s Sisters who respond and sing my praises. Sister Snog stands out from the crowd because it attracts real people, running-&-working for real business who turn into real friends.

Which is your favourite event and why?

The last event I went to always sticks in my mind. No two events are ever the same although they all have their own sparkle-&-fizz. There’s always something new to find out about a Sister or a new member to meet.

What do you love about Sister Snog?

Sister Snog is probably the most fun you can have in business.

Sum up Sister Snog in one word : FIZZY

Link up with Faye on LinkedIn
Follow @taxandtea on Twitter
Become pinpals with Faye on Pinterest
Dip into her world and become a friend of Faye‘s on Facebook
Visit the FUSE website to get the full picture