BRAND Halo : Colours the impression of a #bijoubrand so it basks in the glory of a halo’s shine
Roger Moore as The Saint had a trademark halo. Brands can have halos too.
Known as The Halo Effect – it’s a fascinating concept. Worked like a dream for Apple.
The glimmer of iPod’s halo shone across the whole range & boosted computer sales by 68% in 2004.
BRAND Heaven : Takes customer-&-clients up the stairway to heavenA #bijoubrand portrays itself in a consistent, credible and transparent manner.
This results in loyal customers-&-clients who trust the brand because of heavenly experiences.
Brands who want climb the stairs to create divine campaigns should read 11 Steps to Brand Heaven.
BRAND Heart : Provides an emotional attachment that leads to brand amour
A brand without a heart is like life without friends. Meaningless.
Every #bijoubrand has a heart of gold and looks for ways to romance its customers-&-clients.
Because the relationship is a courtship that leads to happily-ever-after.
BRAND Humour : Engages fans, grabs their attention & makes a #bijoubrand memorable
A healthy injection of tounge-in-cheek humour can strengthen brand’s personality.
Make’ Em Laugh quips brings about positive emotions & forges happy memories that are hard to deny.
Humour’s contagious. It’s the secret sauce that enables a #bijoubrand to have fun-with-fans.
BRAND Harmony : Ensures every interaction delivers a harmonious message
A breakthrough concept that makes all touchpoints with a #bijoubrand form part of a symphony.
Brand harmony creates a haunting melody that evokes the senses.
And aligns the entire organisation in telling a cumulative story & singing a common anthem.
BRAND Hallmark : Leaves a lingering impression on the landscape
First impressions count. Equally as important is the impression that’s left behind.
That’s a [...]