Sister Snog loves

Sister Snog loves : A fashionable triumvirate of tribes

A hot date with fashion at Somerset House
Home of The British Fashion Council is one of the most magnificent buildings in London. The eternally elegant Somerset House. A spectacular neo-classical building in the heart of London, that nestles rather majestically between between Lady Strand and Master Thames. Blazing staircases. Beautiful corridors. An amazing courtyard. Where 55 fountains dance in the summer months. Where skaters skate in the winter. And where fashion’s finest hobnob in the spring-&-autumn.  Twice a year, in February & September, designers, fashionistas, journos, editors of the glossies-mags-&-rags, bloggers-&-paps all make a bee-line for @SomersetHouse for an extravanganza of style.

A week of non-stop-style
The week kicks off with fashion royalty and an It-Gang-of-A-Listers at London Fashion Week. Then the doors are flung open to the public for a non-stop-full-on fashion fix. As a visitor you get a taste of the trends that are about to hit the High Street, a chance to shop the designer brands so you add a touch of catwalk couture to your wardrobe. It’s become a highlight for Sister Snog and the Sisters. Roll on September!

Sister Snog loves : Falling in love with a lovemark

The heart of a lovemark
Described by Tom Peters in his usual eloquent manner:
“Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality and the like in his gloriously designed book Lovemarks. Just bloody brilliant.”
Lovemarks are the future beyond brands. They deliver beyond your expectations of great performance. Lovemarks reach your heart as well as your mind, creating an intimate, emotional connection that you just can’t live without.

Signed with a smiley
In 2005, when Sister Snog was still in its infancy, Lovemarks hit the bookshelves. And a copy, signed by Mr Roberts himself with his signature smiley, found it’s way into the library at #snogtowers. It’s been read numerous times but still remains pristine. Some books are meant to be dog-eared with paragraphs highlighted and margins scribbled in. Some on the other hand are meant handled with care because they’ve got a manicured lawn quality about them.

The future beyond brands
Lovemarks became Sister Snog’s strategic brand bible. And one of Sister Snog’s BHAG’s was, and continues to be, to make it into the hall of fame and become a lovemark that successful business women fall head-over-heels in love with because they are drawn to Sister Snog’s ethos, culture, values and business etiquette and want to belong to a remarkable club that acts like a tribe, thinks like a brand and is creating its own path. To find out more about the architecture of a [...]

Sister Snog loves : The #socialmixology revolution

Have you heard of Citizen Smith? Guess it depends on your age. It was a British TV sitcom. Written by John Sullivan. One of Britain’s best loved comedy writers who went on to create characters such as the dynamic duo Rodney & Del Boy. It was based on someone he’d known called Wolfie Smith. A deluded anarchist who founded The Tooting Popular Front, made up of his mates. A bunch of endearing misfits, who got up to all sorts of mischief in the name of good old British 70s comedy. The goals of TTPF were ‘Power to the People’ & ‘Freedom for Tooting’. Wolfie modeled himself on his hero Che Guevara and saw himself as the leader of a revolution. Shame Twitter wasn’t around. #TTPF would have been the perfect hashtag!

Up the revolution!
Revolutions are quite –  well, revolutionary. Because they’re a sign of change. New eras. New opportunities, new ways of thinking-&-doing and often relate to a shift of power. Today, thanks to the social media revolution, the power really is in the people. Big brands can’t hide behind ‘press 6 if you’ve lost the will to live’ any more and are becoming more accountable thanks to the likes of Twitter & Facebook. They’re also becoming human and actually encouraging engagement with their customers. The rise of the ‘preneur’ is rife as more and more people are saying goodbye to a regular salary and substituting it for a business they can call their own. And the social media revolution is helping to make this less of a pipe dream and more of a reality. It seems these days almost anyone is findable and accessible.

#socialmixology at Bar Soho
Social media on its own, [...]

Sister Snog Loves : French for fashion

The John French signature
French delivered fashion photography to the mass media by persuading art editors of the national press to use his flawlessly lit images of top models. His work appeared in virtually every newspaper. And glossies such as Harper’s Bazaar, Vanity Fair, Vogue and Tatler. You could say he was one of Britain’s first model talent spotters and encouraged his muses to develop-&-project their individual personalities in front of the lens. So if you Google Twiggy, Jean Shrimpton, Celia Hammond, Anne Gunning, Barbara Goalen or Tania Mallet you’ll see the John French signature. Always perfectly arranged. Carefully composed. Framed as if they were an artist’s picture in a canvas.

Google images speak volumes
What would happen if you Googled yourself. And clicked images. Does a beautiful gallery of stunning photos appear that tell an engaging story. Your story. About Brand You. Because more and more that’s what people do when they come across your name. Helps if you have an unusual moniker, such as Hela Wozniak-Kay. Less chance of Google mixing you up with A.N. Other (sorry Annie Brooks!). Try it. You’ll be surprised. Pleasantly or otherwise! If it’s the latter then to make a pact with yourself to do something about it.

Sister Snog Loves : Burlesque On Ice

From Barrister-to-Burlesquer
Sam Jenkins aka Scarlett Sparkle is the beauty-&-brains behind Burlesque on Ice. A glittering show that will combine ice-with-sparkle by mixing two technically brilliant art forms and merging them into one to create a heavenly hybrid that combines entertainment with performance. Sam is an original. Passionate. Driven. Adventurous and altogether an all round superstar who is set to make superstars out of the cast of Burlesque On Ice:
“My working life began in the law having trained as a criminal barrister, with a passion for justice. As time went on I developed two completely unrelated passions. Figure skating & burlesque. And Scarlet Sparkle was born.

Both my personas are working on the show as it requires all the different skills I have acquired over the years. Performing on ice requires an understanding of the challenges and importance of performance (something often overlooked when figure skating)! It’s a production, so the legal skills come in handy, especially negotiation and the need for organisation! It is no easy task to manage a cast of solo performers, who are all used to being the centre of attention. I am lucky that I have a good understanding of the logistics of working with ice and know my way around social media. But ultimately it is a business. Therefore there’s a need to have a good head for figures and recognise the need to be persuasive!

The challenges of Burlesque On Ice are very different to those I faced in the legal profession. Burlesque has a lot more glitter and sparkle! I couldn’t understand why ice had never been combined with burlesque, so I decided to do just that and combine the two. In February my vision will become [...]

Sister Snog Loves : A date with a moggie in a frilly dress

Aunty’s parlour
The Zetter Townhouse might look like a prim Georgian house from the outside but step through the door and you feel like you’ve just walked into a parlour straight out of an Austen or Dickens novel. In fact word has it that it has been designed to feel like the private home of The Zetter’s eccentric great-aunt Wilhelmin. Her personality is firmly stamped in every nook and cranny as it’s full of oddities-trinkets-&-curios she’s collected on her travels. Bric-a-brac carefully arranged in display cases. And of course her portrait has pride of place (as does Her Majesty’s) on one of the walls and her personality permeates throughout. There’s little doubt she was quite a character. A little of Lady Bracknell. A hint of Miss Haversham. A bit of Betsey Trotwood. She’d have made a marvellous Sister!

Going for a song
The decor at The Zetter Townhouse has an Antiques Roadshow feel to it. It’s a muddle of Victorian-&-Georgian without being dusty or musty, embodying a ‘more is more’ philosophy. Everywhere you look there’s something that requires a second glance. It’s almost as if a couple of eccentric collectors have moved out of Chadlington Manor in the Cotswolds and squished all their worldly possessions into two rooms. A jumble of squashy velvet sofas, comfy couches and armchairs fill the floor. Chandeliers and lamps give a warm glow. A kangaroo in a pair of boxing gloves stands in a corner. Ding! Ding! Round one. And, wait for it, a stuffed moggie in a Tiffany blue (well almost) frilly dress holding a parasol stands on a shelf by the fire. Guess she’d run out of lives!

Drop in or stay a while
Tea and coffee is served [...]

Sister Snog Loves : Let’s do the #foodiewop again

Food glorious food
Variety is the spice of life and every #firstfridaylunch has a different theme & dress code to match. The talented chefs at Brigade get 10 out of 10 for ensuring the food is a perfect complement. At the In The Pink Lunch in June, the waitresses wore blush-cotton-candy-&-candy-floss-pink. Every place setting was dressed with a pink rose (that’s Brigade’s attention to detail for you). In October everyone wore shades of purple. Lavender crème brulée with manuka honey ice cream left everyone gasping for more. Apple-&-bramble crumble with thyme custard set the tastebuds in complete turmoil. The cuisine is always top notch. With a little twist or unexpected touch. That’s why Sister Snog will be camping out there in 2014.

Dine out on digital
You should see the Christmas menu. A masterpiece. Which has also been transcribed-&-transformed into a Yuletide Doo-wop. Could well be a first. The stars of the show this week (it’s a moveable feast that’ll be added to throughout December) are a host of game delegates who pitched up to the inaugural Digital Marketing Show at ExCel between 26th – 28th November 2013. Nick James, producer of The Digital Marketing Show said on The Marketers Forum:
Our mission is to help mainstream UK businesses compete in a digital world…with digital moving at such a fast pace, there is obviously an appetite for information and advice. Excel in November is the place to be.
As well as the usual (and not so usual) suspects and gallery of fabulous speakers, on Stand A50 were two maverick-movie-maestros, Jez Kay-&-Erwin de Boer. They had something a little left of field up their sleeve to get the crowd engaged.

The power of the crowd
Thanks to [...]

Sister Snog Loves : To step out in style

“We’ve been building on strengthening London Fashion Week over several seasons, but now it’s almost the perfect storm,” she told Sarah Karmali in an interview for Vogue. “It’s post-London 2012, where there was a huge amount of attention on the UK. We have incredible designers – not just creatively, but which are now developing sustainable profitable businesses – and the internet now gives immediate access to a global audience.”
From week to weekend
Somerset House is the perfect setting for the biggest biannual consumer fashion showcase. A fun fair for femmepreneurs. A chance to feel like a fashionista and follow in the footsteps of the industry elite and celebrity fashion pack who’d been there only hours before at London Fashion Week. Our first flirtation with fashion kicked off on the Thursday evening with champagne and canapes on the terrace. If it was pouring with rain, no-one noticed. All anyone could feel was a rainbow of excitement. For many of us this was our first ever front row catwalk experience. Two shows. Over two days.

Queen Victoria would be amused!
Thursday’s catwalk showcased the trends for this autumn and winter:

Pretty in Pink
Back To Nature
Shape Up

Inspiration for a #firstfridaylunch dress code perhaps for 2014!

Pucker up & take a pew
Friday’s was double bubble Giles Deacon delight. To kick off ice-maidenesque-meets-Lady Havisham-with-giant-woolly-hat collection inspired by Black Adder! To finish. An interview with the man himself on the limited edition Lip gloss sofa, part of the range he’d just designed for DFS to mark the establishment of the DFS Design Foundation.

Support the fashion capital
Going to London Fashion Weekend felt like falling down the rabbit hole into a wonderland of Bond Street labels and designer brands [...]

Sister Snog Loves : Becoming a Key Person of Influence

Best years of your life
Looking back most of us have either a deeply-nostalgic or scarily-nightmarish view of school. Were they the ‘best days of your life’? Or the worst? If you have a thirst for knowledge and love learning then the former. Surely. And if you’re a smart cookie, you never stop learning new things. Doesn’t have to be academic. But it should stimulate those brain cells (left brain or right brain) in some way or another.

Learn from the good & the great
As an entrepreneur, if you want to ‘go back school’ the best teachers are those who have walked the walk you’re walking and made it over the mountain to the other side. They’re the ones who have had more roller coaster rides than you’ve had hot dinners. They’ve passed the dodgem car test with flying colours and when they get on the big wheel, it’s because they own it. This is the calibre of super-human mentors-&-trainers Entrevo attracts to run its programmes.

High five!
The real beauty is that there are no ivory towers on the KPI Programme. No them and us. Which means everyone who enrols has the potential to be a super-‘human’-entrepreneur. If you’re willing to follow (to the letter) a five-step sequence. It starts with creating the perfect pitch and ends with a graduation ceremony called ‘Pitch Fest’ (The Apprentice meets Dragon’s Den).

Books & products
The KPI Programme is a journey of discovery that shows you how to utilise the mountain of knowledge and expertise you’re sitting on by creating products that will boost the bottom line. And you’ll be the star of your own book launch, be called an author and see your name on the front [...]

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    Sister Snog Loves : Taking a step forward at Global Entrepreneurship Week

Sister Snog Loves : Taking a step forward at Global Entrepreneurship Week

Website of the Year Awards
On the evening of Tuesday 19th November Sister Snog will be heading over to a most historic hangout. The Royal Institution of Great Britain will play host for the Website of the Year Awards, which celebrate innovation and online excellence. Since their inception in 2009, the Awards have been supported by celebrity entrepreneurs including Sarah Beeny, Jamie Murray-Wells, Julie Meyer, Alison Cork, Jo Malone and ex-Dragon, Doug Richard. 2013 sees another stellar line up of judges who will bring their expertise to bear on the entered sites. In response to popular demand, there are 15 website categories this year covering a wide range of lifestyle interests, with one overall winner drawn from all the categories.

Hello Holly
This year Holly Tucker of notonthehighstreet, will be announcing the winner who will join the likes of,, and who took the top slot in previous years. Arabella Dymoke became an investor in The Good Web Guide in 1999 and stepped into the Managing Director’s shoes in 2008.
“I believed in the product and wanted to see the company grow.”
The Good Web Guide champions great online businesses, has a special focus on supporting start-ups and takes the slog out of finding great websites by handpicking only the best. A must attend event for anyone who wants to rub shoulders with the online stars of today. And tomorrow. Last we heard at #snogtowers tickets are still available!

Funny Women Players
Wit and a sense of humour are essential attributes of an entrepreneur. Without them the roller coaster ride can get a little bumpy. The champion of bringing comedy into the workplace is Lynne Parker. Her empire is Funny Women, the UK’s [...]