A business with a vivid history
A BRAND WITH A COLOURFUL STORY
Before the mass advent of Facebook, LinkedIn or Twitter, double-act Annie Brooks & Hela Wozniak-Kay ran a boutique branding consultancy they’d christened Snog The Agency. They worked with early stage entrepreneurial ventures and established SMEs in need of a brand refresh or complete make-over.
Annie & Hela took their butterfly nets with them when they were out-&-about in London being social butterflies. They became avid 'networkers', who recognised the pulling power of being connected.
Just one hiccup. The ‘networking’ landscape seriously lacked sizzle, soul or even a hint of style. However that was about to change.
It's no longer a question of what you know
or even
who you know.
Today what really matters
is who knows you.
Hela Wozniak-Kay
SOUL OF SISTER SNOG
2002-2007
On the first Friday of February 2002, Annie & Hela invited two clients and two prospects to a working lunch at a restaurant in Green Park.
This was one of those memorable milestone moments that marked the beginning of something destined to morph and move with the times.
They named their lunchtime collective Sister Snog. They wanted one of those names once heard is rarely forgotten.
2007-2012
Sister Snog became a magnet that attracted bodacious business women looking for a refreshing alternative to traditional networking.
Annie & Hela established the perfect environment for female founders to forge lasting and meaningful relationships that added bounce to the bottom line.
In 2012 Sister Snog celebrated a decade of connecting with a bumper year of events full of sizzle, soul and style.
2012-2019
Sister Snog has amazingly high retention rates with a host of members hitting double-figure anniversaries to become #reallybigsisters.
The secret is fostering a sense of belonging, scrupulous attention to detail and nurturing fellowship and friendship among members of the tribe.
Sister Snog has proved its a leadership brand that’s stayed true to its values yet kept the vibe refreshingly fresh.
2019-2022
As 2019 stepped into the Roaring Twenties, the world turned upside down. Sister Snog pirouetted to dance on the world wide stage.
Embracing all the gifts of the tech landscape means Sister Snog is all set to be the catalyst of a truly global tribe of trailblazers and change makers.
Today membership is open to big thinking business women ready for business locally, nationally and internationally.
Nothing beats finding the Yin to your Yang. Particularly if you're building a business. A challenging task.
Even more so if you're flying solo. That's why a partner in crime is a rare gift. Anyone who finds the French to their Saunders hits the jackpot as they have someone to hop onto the
entrepreneurial merry-go-round with. And relish the ride.
Annie & Hela are the heart and soul of Sister Snog. With a business partnership made up of a tapestry of shared values and complementary skills. Friends and neighbours who've danced at each others weddings, toasted milestone birthdays, opened presents together on Christmas day and seen in the New Year in Chateaus and Castles.
Sister Snog is 100% pure business wrapped in a glorious bow of soft power super power.
Annie Brooks
HEART OF SISTER SNOG
A club full of social sizzle that celebrates the achievements of its members.
Hela Wozniak-Kay
SOUL OF SISTER SNOG
Art of connecting
SCIENCE OF CONNECTIVITY
There's an art to turning contacts into golden connections.
It revolves around nurturing relationships by being interested and interesting as well as engaged and engaging.
The science of connectivity is the equivalent of striking lucky and finding a source of precious gemstones. Annie & Hela created Sister Snog to be a treasure chest. Full of jewels. Waiting to be discovered.
End of an era
START OF A NEW CHAPTER
Hela has a brother. Annie's an only child. Yet together they've built a tribe of Sisters and created an ecosystem of Sisterliness. That carries Hela's right brain hallmark and Annie's left brain signature.
As Sister Snog has moved from infancy to maturity, Annie has now stepped out of the limelight into reclinement and a team of Sisters have stepped in to start a new chapter where online and offline landscapes collide.
The Amplifyers
COMMUNICATION
The Imagettes
PHOTOGRAPHERS
Connect with The Amplifiers
Check in with The Imagettes
Sister Snog exudes independence & youthful exuberance. Clearly feminine in character, it’s a distinctive brand that’s easily identified, with a moniker that embodies timeless qualities of style, individuality & modern boldness.
Brand Purpose
THE BIG WHY
Sister Snog exists to be a beacon of womanhood-&-sisterhood, that’s perched high and shines bright on the business landscape. A brand created by women for women.
A tribe who inspire each other and share their wisdom with the next generation.
Brand Vision
THE BIG WHAT
Sister Snog’s vision is to be the ‘Grand Dame’’ of the business stage.
The goal is to help put #softpower on the map and be known as ‘The Voice of The Female Founder’ by championing female founders and cultivating an entrepreneurial ecosystem.
Brand Mission
THE BIG HOW
Sister Snog’s mission is to take the concept of a club and make it tribal, with a culture where members connect for a common purpose.
Which is to support one another and actively help each other become the stars everyone is destined to be.
Brand Manifesto
THE BIG WHO
Sister Snog exists to be a living example of the power of soft power.
Members are pioneering women with an entrepreneurial nature leading the way, pursuing their passion and leaving a set of footsteps worth following.
A veritable bundle of energy that strives to meet & beat new challenges. A pioneering species, associated with spring, violets & new beginnings, Sister Snog has a playful ‘tickled-pink’ pedigree with a gregarious, outgoing personality.
Head Values
DISCERNING
EFFECTIVE
PERCEPTIVE
PRAGMATIC
Ever present.
Always accessible.
Heart Values
ENGAGING
FASCINATING
SURPRISING
STYLISH
Salutes individuality
& celebrates connectivity.
Hara Values
SUPPORTIVE
FABULOUS
REMARKABLE
TRANSFORMATIONAL
Radiates an aura of
pure Sisterliness.
An original that’s out of the ordinary & rather extraordinary.
Rather like a mysterious woman in a flurry of chiffon passing by in the corridor, Sister Snog’s aim is to leave a hint of perfume on the pillow. That lingers. Until the next encounter.
Download Your Free Brandlicious Magazine
Sister Snog connects remarkable female founders. Past. Present & Future. Enjoy dipping into this special BRANDLICIOUS 20th Birthday edition of Brand You Magazine. A candy-shop of pure, unadulterated Sisterliness. Ready to be unwrapped.
Lisa Webb
DIRECTOR
Pinkfrog Limited
"Sister Snog is so much more than I'd bargained for. It's a perfect hybrid of fun and work that has allowed me to connect with some amazing women. They are my inspiration, my friends, my colleagues and my clients."
Gita Trevorrow-Seymour
FOUNDER
High Definition You
"There's heart. There's soul. There's humour. And a community of incredible women building and nurturing businesses. They celebrate each other. They challenge each other and go the extra mile. That's why Sister Snog is totally my tribe."
Ysanne Lewis
ART OF TIMING EXPERT
Ysanne Lewis
"The support, advice, inspiration, fellowship and friendship I’ve experienced at Sister Snog is quite considerable. It’s a tribe that’s always full of surprises. Since joining I’ve surprised myself by how far I’ve stepped outside of my comfort zone."
